Photo ID verification is an incredibly powerful tool to know that the person you’re interacting with online is who they say they are. However, it’s for this very reason that a good user might be nervous about providing their photo ID as it eliminates the anonymity barrier that people have grown accustomed to online. As a result, there is an expectation that some users will opt out rather than complete photo ID verification.
As more and more online platforms require additional identity information in order to participate, the norms are shifting and the process of providing a photo ID online is becoming more expected and users are becoming more comfortable with it. However, in this blog post we document additional levers that can be adjusted to increase user comfort and increase conversion.
With these strategies in place, platforms can maximize the likelihood that good users are able to complete the verification process. Identity verification is a useful tool that makes it safer to transact online free from fraud. By employing the strategies above, platforms can continue to invest in protecting their users without fear of costly user churn.